Brand System / Design Leadership
XPUP — Academy of Digital Industries
New brand, creative system and design team for a Tether-backed EdTech — co-developed with the Head of Brand.
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Ricardo Angulo
HEAD OF DESIGN & CREATIVE DIRECTORI lead creative direction, brand transformation and design teams — bringing strategy, visual craft and execution together.
From brand identities and campaigns to print, presentations and events, I've designed and led projects for brands around the world. No matter the format, I start with the need behind the brief and look at the whole picture before proposing the answer.
Selected Work01 — 04
Creative Direction / Brand Identity
THALASSA HUB
Creative and art direction for a Barcelona-based food and beverage consultancy — turning sector expertise into a clear, scalable international brand.
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Rebrand
Carbon Crusher
Brand identity for an environmental engineering company turning roads into a climate solution — designed at Superside.
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Rebrand
Atalú
Visual identity and packaging system for a sugar-free pastry brand — repositioning “healthy” away from clinical codes and toward craft, warmth and indulgence.
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Different briefs, one way of thinking.
Years in design15
Brand & communication projects60+
Mentoring worldwide≈250h
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