Rebrand / Brand System
XPUP — Academy of Digital Industries
Full rebrand and design system for an EdTech operating across four markets — directed end to end with a team of six, from identity to daily production.
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Ricardo Angulo
Head of Design & Creative DirectorI lead creative direction, brand transformation, and design teams across markets.
From single identities to brand systems running in four markets at once, across Europe and Latin America. The work has to survive contact with real teams, real deadlines and real budgets — that is the only test that counts.
Selected Work01 — 04
Rebrand
Carbon Crusher
Brand identity for an environmental engineering company turning roads into a climate solution — designed at Superside.
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Creative Direction / Brand Identity
THALASSA HUB
Creative and art direction for a Barcelona-based food and beverage consultancy — turning 25 years of sector expertise into a clear, scalable international brand.
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Rebrand
Atalú
Visual identity and packaging system for a sugar-free pastry brand — repositioning “healthy” away from clinical codes and toward craft, warmth and indulgence.
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Four markets, three languages, one standard: work that holds.
Years15
Projects70+
Markets4
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