Visual Identity
Minuta Artisan Pasta
End-to-end visual identity for an artisan pasta studio — built around the craft, the tool, and the ritual of making from scratch.
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Ricardo Angulo
Head of Design & Creative DirectorI lead creative direction, brand transformation, and design teams across markets.
I help growing companies move from fragmented visual execution to clearer brand direction, stronger creative standards, and more consistent market rollout.
Selected Work01 — 03
Rebrand
Atalú
Visual identity and packaging system for a sugar-free pastry brand — repositioning “healthy” away from clinical codes and toward craft, warmth and indulgence.
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Rebrand
Carbon Crusher
Brand identity development for an environmental engineering company turning road infrastructure into a climate solution — developed at Superside in collaboration with the art director.
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I turn creative direction into systems teams can actually use: clearer standards, stronger feedback loops and brand work that holds across markets.
Years12+
Projects60+
Markets4
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